Accomplished and qualified hospitality professional with 22+ years of demonstrated success in implementing strategies to boost productivity, increase revenue, and streamline operations within luxury, five-star hotels. Influential leader, adept in overseeing the financial performance of hotels by driving revenue growth through strategic and customer-focused initiatives. Experienced in managing, leading, and developing high-performing, diverse teams to aid organizations in transforming business to achieve desired levels of market share and profits. Expert in cultivating relationships with staff and senior management to elicit requirements, negotiate priorities, and manage expectations with proven ability to promote continuous improvement and operational excellence that deliver sustainable revenue growth.
Areas of Expertise
Team/People Management
Hotel Management
Operations Management
Customer Service
Sales & Marketing Strategy
Process Improvement
Strategic Planning
Training & Development
Rebranding & Revenue Generation
Formulating Plans & Policies
Budgeting & Forecasting
Stakeholder Engagement
Accomplishments
Picked up the business at Mura Bustan and tripled the revenue with increase in GOP from 15% to 50% by increasing occupancy and reducing expenses as follows.
74% occupancy with a bottom-line of SAR2.5M in 2022 comparing last year occupancy was 52%.
92% occupancy with bottom-line of SAR3.5M in 2013 till date VS budget and comparing with previous year.
Enhanced the property lifestyle by adding variety of facilities and services with numerous of activities.
Boost marketing initiatives and tactics to achieve the highest market awareness and distributions.
At Narcissus we established roadmaps jointly with Sales and Marketing Director and successfully achieved room occupancy of 78% at ARR of SAR1600 in the soft-opening stage as Director of Operations.
Initiated and led achievement of business objectives during initial stages of hotel and successfully deployed tactical resources and approaches, achieving the highest guest core review of 8.9 on booking.com.
At Concorde, masterminded soft and post-opening operations while optimally managing operations and resources as General Manager:
48% occupancy with a bottom-line of SAR2M in 2011 and 55% occupancy of SAR2.5M in 2012.
Reduced payroll and manpower costs through seasonal hiring of staff for peak seasons.
Won a contract for three consecutive years for Iraqi Hajj Mission with the highest rates.