Market Research Manager
AIMS Holding, Saudi Arabia

• Understand business objectives and carry out market research to identify potential products\services for strategic growth.
• Work with Sales, marketing amp; Industrial growth team, identify opportunities and carry out market assessment combined with feasibility study and commercial due diligence.
• Prepare a comprehensive specific market research plan with milestones, time amp; task and present to management the progress on frequent basis.
• Perform valid and reliable market research including SWOT analysis.

• Carry out quantitative or qualitative research.
• Design specific research methods such as questionnaires and carry out field surveys to discover prospective customers’ preferences and market needs.

• Conducting in-depth data analyses using traditional and advanced methods

• Analyze and interpret data to identify solutions and recommend to management the results.

• Provide competitive analysis on various companies’ market offerings, identify market trends, pricing/business models, sales, and methods of operation.

• Remain fully informed on market trends, other parties research and generate growth opportunities, strategic assessment, financial feasibility amp; Go to market plans for management evaluation.

Requirements

• Bachelors or advanced degree in business administration, marketing, or related field.
• 7 - 10 years’ experience in Marketing, Business development and\or Market research, and Analysis. 5-7 years in Industrial\Manufacturing sector preferred.
• Strong analytic and critical thinking skills
• Strong communication and presentation skills
• Expertise with MS Office, and statistical packages (SPSS, SAS or similar), CRM programs

• Ability to interpret large amounts of data and to multi-task.
• Search engines, web analytics and business research tools acumen
• Adequate knowledge of data collection methods (polls, focus groups, surveys etc.)
• Working knowledge of data warehousing, modelling, and mining
• Willing to travel within Saudi Arabia for field surveys amp; customer\market visits.

Job Rewards and Benefits