Digital Sales Marketing Manager
robusta, Saudi Arabia

Lead Generation and Conversion:

• Spearhead lead generation initiatives through the creation of precisely targeted digital campaigns.
• Enhance landing pages to maximize effectiveness and employ proficient lead nurturing strategies for increased conversion rates.

Partnerships and Co-Selling:

• Exhibit a strong aptitude for cultivating partnerships and co-selling possibilities.

Performance Marketing:

• Demonstrate established prowess in conceptualizing and executing performance-driven digital campaigns.
• Attain quantifiable outcomes, encompassing lead generation, optimization of conversions, and rigorous ROI tracking.

Search Engine Optimization (SEO):

• Exhibit adeptness in optimizing digital platform content and execute keyword research.
• Employ on-page and off-page SEO strategies to refine organic search rankings and heighten online presence.

Pay-Per-Click (PPC) Advertising:

• Possess experience in the creation and management of PPC campaigns on platforms like Google Ads and diverse social media channels.
• Skillfully manage facets including keyword selection, composition of ad copy, bid administration, and A/B testing.

Social Media Marketing:

• Display a profound comprehension of social media platforms like Facebook, Twitter, LinkedIn, and Instagram.
• Validate a track record of leveraging these platforms to fabricate captivating content, nurture community engagement, and stimulate traffic to the company website.

Requirements

• Experience: A minimum of 8 years of progressive experience in digital sales and marketing, with a significant portion of that experience directly within the insurance industry or big e-commerce platform.
• Industry Knowledge: In-depth understanding of the insurance sector, including its nuances, trends, and customer behaviors.
• Digital Expertise: Proven track record of devising and implementing successful digital marketing strategies, particularly within the insurance domain.
• Sales Proficiency: Demonstrated ability to achieve and surpass annual sales targets within the insurance business lines of Motor, General, Health, and/or Life insurance.
• Lead Generation and Conversion: Hands-on experience in designing targeted digital campaigns, optimizing landing pages, and employing effective lead nurturing techniques to enhance conversion rates.
• Partnership Development: Strong aptitude for identifying and establishing partnerships and co-selling collaborations, enhancing the company's network and revenue potential.
• Performance Marketing: Established expertise in planning and executing performance-based digital campaigns that yield measurable outcomes, including lead generation, conversion enhancement, and meticulous ROI monitoring.
• SEO Mastery: Proficiency in optimizing digital platform content and conducting comprehensive keyword research to enhance organic search rankings and bolster online visibility.
• PPC Management: Proven ability to create, manage, and optimize PPC campaigns on platforms such as Google Ads and various social media channels. Experience in keyword selection, ad copy creation, bid management, and A/B testing.
• Social Media Proficiency: Strong familiarity with social media platforms like Facebook, Twitter, LinkedIn, and Instagram. Demonstrated ability to leverage these platforms to generate compelling content, foster community engagement, and drive substantial website traffic.
• Analytical Skills: Proficiency in utilizing data analytics tools to assess campaign performance, identify areas for improvement, and make data-driven decisions.
• Communication: Excellent written and verbal communication skills, with the ability to convey complex digital strategies and results clearly to both technical and non-technical stakeholders.
• Leadership: Strong leadership skills with the ability to lead a team, collaborate effectively, and provide guidance in a dynamic digital sales and marketing environment.
• Innovative Mindset: A proactive and innovative approach to exploring emerging digital trends, technologies, and strategies to maintain a competitive edge in the insurance marketplace.
• Bachelor's Degree: A bachelor's degree in marketing, business, or a related field is preferred, though equivalent experience will also be considered.

Job Rewards and Benefits