Job Description
At Salla, we have worked extremely hard to make commerce accessible for everyone in the Mena region by creating innovative diverse digital solutions that address the needs of enterprises and individuals. By being laser focused on our merchants, we helped them in bringing amazing lovable brands to life. Recently, we have launched our marketplace (Mahally) where we want to provide local shoppers with a convenient and enjoyable shopping experience and empower local merchants to get discovered easily.
We are currently looking for a Product Marketing Manager to lead our marketing efforts for Mahally as we bring Mahally to life. This entails being strategic where you help us define what our future looks like yet being very tactical by working in the trenches to help us achieve our short-term goals. You will partner with product, marketing, and support teams to gather audience insights, craft compelling messaging and drive impactful marketing campaigns.
Since Mahally is a new venture, we are looking for an entrepreneurial spirit who can handle ambiguity, get things done, and does not need an invitation to fix things or lead initiatives.
You will report directly to the product marketing lead. Please let us know if this looks like the next move in your career and if you are looking to make an impact right away.
- Define strategy, messaging and positioning to drive and execute cross-functional launches and campaigns.
- Be the expert on the user and the market to help shape the product strategy amp; experience for each identified audience, and translate that into a strategic narrative that positions Mahally as a differentiated solution in the market.
- Collaborate with the brand amp; product team to synthesize research into messaging that resonates with our customers and utilize it to drive both creative campaigns and content strategy.
- Identify, track and analyze success metrics for launches and campaigns.
- Manage marketing budget and approval processes.
Requirements
- You have a proven experience in marketing or product marketing for a Sass product or a marketplace.
- You are a self-starter and can drive and embrace change.
- You have excellent written and verbal communication in both Arabic and English.
- You have experience working with cross functional teams to meet shared objectives.
- You possess a growth mindset where you view challenges as opportunities for growth.
- Experience working in growth roles and has a B2C background.
- Exposure to self-serve, product led GTM motion.
- Certified from either Reforge or the Product Marketing Alliance.
