The Director of Sales amp; Marketing is responsible for managing the implementation of the hotel’s sales and marketing strategies and achieving budgeted top line revenue for the hotel. The DOSM is accountable for guest room and catering/banquet revenues. The role is responsible for maximizing profitability for the hotel and ensuring delivery of outstanding quality service for all customers. The DOSM will work closely with revenue management and marketing functions, to develop strategies to maximize Rev par and grow market share. The DOSM is further responsible for the development of the annual sales amp; marketing budget, as well as ensuring forecast accuracy in conjunction with the revenue management. The ideal candidate will be organized, detail oriented, enjoys working in a team environment and leading and developing team members. The DOSM needs to have the ability to communicate in a clear and concise manner, both written and verbally.
We are looking for a high-performing Sales Director in the hospitality Industry. The successful candidate will meet our customer acquisition and revenue growth objectives. Sales director responsibilities include developing key growth sales strategies, tactics and action plans. Successful execution of these strategies is required to achieve your financial targets. Sales director duties will include hitting annual targets, building relationships and understanding customer trends.
Responsibilities
- Lead the team to drive total hotel revenue and take responsibility for the achievement of budgeted revenue streams.
- Develop and execute sales amp; marketing strategies through preparation of a strategic sales plan.
- Implementation and administration of the Sales and Marketing budget and the establishment of annual individual sales goals.
- Ensure understanding of the competitive landscape, local and feeder market dynamics, and changing customer needs to ensure property success.
- Ensure that all sales related activities support customer satisfaction, retention and new business development goals.
- Proactively position the hotel as a business leader in the community.
- Proactively position the hotel as a quality leader in the community.
- Operate within departmental budgets through effective cost controls and well managed schedules
- Set departmental targets and objectives, work schedules, budgets, and policies and procedures
- Monitor the appearance, standards and performance of the Sales amp; Marketing Team with an emphasis on training and teamwork
- Ensure team members have an up-to-date knowledge of all room categories and amenities
- Ensure team members have an up-to-date knowledge of all Mamp;E related venues as well as the Famp;B offering of the hotel
- Maintain excellent communication and work relationships in all hotel areas and with external customers and suppliers
- Ensure that all Promotion Information Bulletins are up to date, correctly distributed and that the relevant departments have full knowledge of all available promotion at all times.
- Ensure that the hotel is registered and participates with as many corporate travel programs as possible
- Ensure that Mamp;E revenue is maximized at all times
- Ensure Sales amp; Marketing meetings are conducted and post-meeting minutes generated
- Ensure Marketing and Promotion meetings are conducted and post-meeting minutes generated
- Ensure that Revenue Meetings are attended at all times and post-meeting minutes generated
- Recruit, manage, train and develop the Sales amp; Marketing team amp; Personnel selection.
- Responsible for staff training and development including appraisals and disciplinary where required
- Contribute to succession planning within the hotel and company
- Ensure team members comply with hotel security, fire regulations and all health and safety legislation
- Proficient in property management systems
- Ensure close overview of RFP process and related systems to ensure maximum exposure and participation
- Ensure the department adheres to HNA principles and procedures
- Ensure Famtrips are planned organized and led by the DOSM
- Ensure that team members are fully aware of and adhere to the company's credit policies, rules amp; regulations
Requirements
- Sales amp; Marketing experience in the hotel/leisure/retail sector in a similar capacity
- Strong leadership skills to manage and motivate the team
- Excellent organizational and planning skills
- Excellent communication skills
- Excellent financial awareness
- Accountable and resilient
- Ability to work under pressure
- Flexibility to respond to a range of different work situations
- Good working knowledge of various computer software progr