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Marketing & Customer Engagement Manager - B&Q - Al Futtaim Retail - Riyadh, Saudi Arabia Job in Saudi Arabia
Al Futtaim Private Company LLC , Saudi Arabia

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2 Years
0 - 0 USD
Job Type
Job Shift
Job Category
Requires Traveling
Career Level
As Described in Job Ad
Total Vacancies
1 Job
Posted on
Mar 17, 2021
Last Date
Jun 13, 2021

Job Description

As a humble family business that started on the banks of the Dubai Creek in the 1930s, Al-Futtaim has expanded to a presence in 31 countries, a portfolio of over 200 companies, and 42,000 employees. You’ll find us in industries ranging from automotive and retail, to finance and real estate, and connecting people with international names like Lexus, Ikea, Robinsons, and Adidas. Our team is proudly multicultural and multinational because that kind of diverse representation gives us the global mindset to grow and impact the people, markets, and trends around us.

Come join us to live well, work better, and be the best.

About the Role
The Marketing & Customer Engagement Manager will be responsible to lead all Marketing activities (Stores & E-commerce) for KSA including other new territories. You will develop, plan and implement marketing strategies and programs aimed at promoting the products/brands to help enhance and grow business volumes and increase brand equity and awareness.

Key Specific Accountabilities:
Marketing Strategy

In coordination with the Division Heads, you will be responsible for planning, developing and implementing effective marketing and promotional strategies for all brands. You must aim to communicate the brand identity and innovate Marketing within each business

Budget & Marketing calendar

Create a Marketing calendar per brand, per market in order to support the local Trade Plan and seasonality of the business. In discussion with the various Heads of Finance across all businesses, you should draw a brand spend strategy keeping in mind the seasonality and trends involved in each of the businesses. Compile the overall budget and exercise effective budgetary control through the year to highlight any variances for immediate action.

Meet footfall targets

Agree on footfall targets with Management team per brand, per region, per store and ensure the targets are met on a weekly basis through a mix of online & offline marketing channels. Support the e-commerce websites through website visitation and customer journey planning

New Stores

Manage new store openings and market. Plan and manage new store openings. Work closely with all relevant teams including Buying to sign off grid plans, way plan & sequential links.

Identify areas that need focused marketing and track improvement in performance

Work with the Operations team to support the correct range and price in different format stores.

Manage teams effectively

Lead a team of Marketing and Design colleagues encouraging free thought, learning opportunities and efficient performances and development.

Liaison with partners

Effectively lead all liaisons with representatives of the various agencies across all businesses (media, social media, creative, PR, etc.) to ensure timely and efficient execution of campaigns as well as accurate reporting

Customer Database: & Loyalty

Collaborate with the Central Retail CRM team to effectively use the brand customer database to craft, run and measure strategic campaigns

Corporate and Brand

Promote Brand and Corporate Values throughout the Commercial team and the ways of working.

Ensure the relationship with Principals and partners is nurtured and established in order to build sustainable business partnerships.

Compliance to Principal standard operating procedures, guidelines and relevant policies

Regularly and proactively liaise with Principals on marketing related issues and maintain good relationship.

People Management

Work closely with HR Business Partner to develop tactics to recruit, onboard a new team to deliver business deliverables

Manage, empower and motivate a management team to achieve business targets, manage costs and to strive for excellence in meeting their objectives.

Coaching and developing the management team

Define and identify critical roles ensuring there’s a succession is a key responsibility.

Work with HR Business Partner to deliver targeted people solutions to create employee engagement, compliance to HR Policies and local legislation

Motivate and support the teams within the various functions to strive for one clear goal and to build a cohesive, focused team. Enthuse the team to strive towards the common goal.

Benchmark people KPIs with HR to drive productivity and hold line managers accountable for improvement.

A role model of Al-Futtaim Way behaviours and an ambassador for Talent Brand.

Job Specification

About You

To be successfully considered for this role, you must demonstrate the following skills and qualifications:

Bachelor's Degree/ Post Graduate Diploma in Marketing/ advertising or relevant field

5 years managerial experience specializing in 360 marketing channels with an understanding of emerging marketing channels

Preferably someone with experience in retail and home improvement\

Excellent interpersonal skill and strong leadership skill

Must have strong analytical and business acumen skills

Must be attentive to details, resourceful, self-motivated with the ability to work under pressure and urgency in meeting tight deadlines

Able to think creatively and innovatively to identify trends and challenges

Excellent in MS Office such as Excel, Word and PowerPoint

Excellent in written and verbal communication skills

Must be able to speak and write fluently in English

Strong creative sense, with an eye for design and creative writing

Eagerness to collaborate and ability to work with senior executives up to Board Level

We’re here to provide excellent service but a little help from you can ensure a five-star candidate experience from start to finish.

Before you click “apply”: Please read the job description carefully to ensure you can confidently demonstrate why this opportunity is right for you and take the time to put together a well-crafted and personalised CV to further boost your visibility. Our global Talent Acquisition team members are all assigned to specific businesses to ensure that we make the best matches between talent and opportunities. We not only consider the requisite compatibility of skills and behaviours, but also how candidates align with our Values of Respect, Integrity, Collaboration, and Excellence.

As part of our candidate experience promise, we also want to make ourselves available to you throughout the application process. We make every effort to review and respond to every application.

Al Futtaim Private Company LLC

Consumer Goods - Dubai, United Arab Emirates